Website Design Client Questionnaire

Website Design Questionnaire

Client intake brief for website design and development projects. The more detail you provide, the better we can plan, design, and deliver the website you need.

1Business Info

2Website Goals

3Target Audience

4Design Style

5Pages & Features

6Branding

7Content & Media

8Domain & Hosting

9SEO & Marketing

10Budget & Timeline

11Maintenance

Instagram

This field is for validation purposes and should be left unchanged.

Business / Organisation Name

Industry / Sector

Briefly describe what your business does

Business Location(s)

Primary Contact Name

Email Address

Phone / WhatsApp Number

How long has your business been operating?

Less than 1 year

1–3 years

3–5 years

5–10 years

10+ years

What is the primary purpose of this website?

Generate leads / enquiries

Sell products online (e-commerce)

Provide information / showcase portfolio

Raise awareness or donations (NGO)

Book appointments / services

Build a community

Other

If 'Other', please describe your primary website goal

List up to 3 specific goals you want the website to achieve

Do you currently have a website?

Yes

Yes, but it needs a complete redesign

If yes, what is the current website URL?

What are the main problems with your current website (if any)?

How will you measure the success of the new website?

Describe your ideal website visitor / customer

Primary age group of your audience

Under 18

18–25

26–35

36–45

46–60

60+

Mixed / all ages

Where is your audience primarily located?

Within my city

Nationwide (Nigeria)

West Africa

Africa-wide

International

How do most of your customers browse the web?

Mostly mobile

Mostly desktop

Mix of both

Not sure

Primary language(s) your audience speaks

What problems or needs does your audience have that your business solves?

What overall feeling should the website convey?

Professional & trustworthy

Modern & sleek

Bold & energetic

Warm & friendly

Elegant & luxurious

Minimal & clean

Playful & creative

Traditional & established

List 2–4 websites you admire (any industry)

Anything you strongly want to AVOID in the design?

Do you have preferred colours (aside from your brand colours)?

List 2–3 competitor websites you're aware of

Which standard pages do you need?

Home

About us

Services / What we offer

Portfolio / Gallery

Blog / News

FAQ

Team page

Testimonials

Careers

Any other custom pages or sections not listed above?

Which features / functionality do you need?

Contact / enquiry form

E-commerce / online shop

Online booking / appointment system

Live chat widget

Newsletter / email opt-in

Social media feed integration

Photo / video gallery

Blog with comments

Search functionality

Event calendar

Payment integration (Paystack / Flutterwave)

Client portal / login area

Multi-language support

Donation system (for NGOs)

Any other features or functionality not listed above?

Estimated total number of pages

1–5 pages

6–10 pages

11–20 pages

20+ pages

Not sure yet

Do you have an existing logo?

Yes, I have a final logo

Yes, but it needs updating

No – I need a new logo too

Not sure

What are your official brand colours?

Do you have brand fonts / typography guidelines?

Yes, I'll provide font files or names

No, I'd like you to suggest fonts

I have a partial style guide

How would you describe your brand's tone of voice?

Formal & professional

Conversational & friendly

Authoritative & expert

Motivational & inspiring

Casual & approachable

Neutral & informational

What brand assets can you provide?

Logo (PNG/SVG)

Brand style guide

Professional photography

Product images

Video content

Testimonial quotes / reviews

Team photos

Brand icons or illustrations

Any other branding rules or guidelines we should follow?

Who will write the website copy (text)?

I will provide all copy

I need help writing some copy

I need full copywriting support

Not sure yet

How much content is currently ready?

Nothing ready yet

Some text and images ready

Most content is ready

Everything is ready to hand over

What image / media assets will you provide?

High-quality photos of my business / products

Team / staff photos

Logo and brand files

Video content

Customer testimonials (with photos)

Infographics or data visuals

None – I need stock imagery sourced

Do you plan to regularly publish blog or news content?

Yes – I'll update it myself

Yes – I'll need help with content creation

No blog planned

Maybe in the future

Will any content need to be in multiple languages?

English only

English + one other language

Multiple languages

Not sure

Any other notes about your content?

Do you have a domain name?

Yes, domain is registered

No – I need help registering one

I have a domain but want to change it

What is your current or preferred domain name?

Do you have web hosting?

Yes, I have existing hosting

No – I need hosting recommended

I use SignOnHost / Grow.NG hosting

Not sure

Do you have a preference for the platform / CMS?

WordPress

Wix / Squarespace

Custom HTML/CSS

I don't mind – recommend what's best

I already have a platform

Who will have access to manage the website after launch?

Me personally

A staff member

No one – I'll hire you for updates

Not sure yet

Any other technical notes or requirements?

How important is search engine optimisation (SEO) to you?

Very important – it's our main traffic source

Somewhat important

Not a priority right now

I don't know much about SEO

List your top 5–10 keywords or phrases you want to rank for on Google

Which marketing tools / integrations do you currently use or plan to use?

Google Analytics

Google Search Console

Mailchimp / email marketing

Facebook Pixel

WhatsApp Business

Instagram / Facebook shop

Google Ads

TikTok Pixel

CRM (HubSpot / Zoho etc.)

None yet

Which social media platforms is your business active on?

Facebook

Instagram

Twitter / X

TikTok

YouTube

WhatsApp Business

None

Any other marketing or growth goals for this website?

What is your approximate budget for this project?

Under ₦200,000

₦200,000 – ₦500,000

₦500,000 – ₦1,000,000

₦1,000,000 – ₦2,500,000

₦2,500,000+

I prefer not to say yet

Is your budget flexible if extra features are recommended?

Yes, if the value is clearly explained

Somewhat – small adjustments are okay

No, strictly fixed budget

I'd like to discuss phased delivery

When do you need the website to be live?

As soon as possible (under 4 weeks)

1–2 months

2–3 months

3–6 months

No fixed deadline

Are there any upcoming events, launches, or deadlines we should know about?

Any other notes about budget or timelines?

How often do you expect to need content updates after launch?

Very rarely (once or twice a year)

Occasionally (monthly)

Regularly (weekly)

Very frequently (daily)

Are you interested in an ongoing maintenance / support plan?

Yes – I want a monthly support retainer

Maybe – I'll need occasional help

No – I'd like to manage it myself

Not sure yet

Will you need training to manage the website yourself?

Yes – I need full training

Basic training would be helpful

No – I'm comfortable with website management

No – someone else will manage it

How important are automated backups and security monitoring to you?

Very important – must be included

Important – happy to pay extra for this

Nice to have

Not a priority

Any other post-launch support or services you may need?

Monthly performance reports

Content writing / blogging

Social media management

Email marketing management

Google Ads management

Graphic design retainer

Annual redesign review

Anything else you'd like us to know before we begin?

�

Website Design Questionnaire

Information

Our Solutions

Grow Business Suite

SMEs Helpful Links

Subscribe to Get Update via Email

Success!